Got an interactive strategy, or just a web site?

Just returned from Houston with a new gig helping companies increase their revenue via innovative digital marketing. Having enjoyed a stint at another interactive firm recently, I’m excited about bringing companies a few leaps forward in their interactive efforts.

First thing I did was go to Fry’s to get a printer for my home office, and after gathering product info about the printer I want, I walked out with nothing. Why? I needed to get to my computer to compare shop, of course.

We live and work (and importantly, shop) digitally.  You should market and sell to match. Methods of reaching customers are changing radically (see my 9/4/08 post ”Please  Come Fire All My Salespeople“). A comprehensive digital marketing strategy is essential for our always-on connected world.

So what’s wrong with traditional marketing approaches? Nothing as part of the mix, but modern marketing should lean quite heavily toward Interactive and digital. All roads lead here. Print and top-down broadcast are simply too slow and static for today’s consumers, and analytics and measurement mean the right money is spent reaching the right audience.

Simply prettying-up your web site won’t cut it. Any real digital effort should involve a holistic strategy, experienced implementation, and disciplined measurement and refinement.

Free advice here so ping me!