Make lemonade while the world chomps on lemons

Those of us on the front lines of business development have undoubtedly noticed the growing abundance of webinars, blogs, and articles from various pundits on how to develop accounts in a slump.

Even industries and individual businesses that are still doing well are shell-shocked by the avalanche of bad economic news and consequently are taking a “wait and see” attitude.

Unfortunately our employers and our families can’t afford to just wait and see. They need us to close business. Now.

The last few downturns have averaged 1.5 years in duration. This one may last even longer, and not everyone agrees on when this one even started. Uniquely, the lack of credit availability is truly frightening to sales and business development folks because of the potential impact on customers’ ability to finance their purchases.

Yes, reality bites… and also presents opportunities.  The basic truth is business must get done and your customer still needs you. In fact, as headcount gets slashed within your customers’ organizations, those who survive are taking on the responsibilities of those who are let go and consequently have even more on their to-do list, with even less in time and resources.

This means opportunities for salespeople who can truly help customers face their own challenges and weather the storm.

*Excerpted from the SBDP Newsletter article  “Staying Relevant in the Downturn.”